Brand :
Mattel
Services :
Art Direction / Brand Activation
Project :
To promote the launch of its new game UNO ZERO, we designed a creative seeding kit sent to influencers. Based on the insight that UNO is an infamously “rage-inducing” game that puts friendships to the test, the kit included a friendship contract to sign before playing, as well as friendship bracelet kits to help mend the bonds after a heated match. Everything was delivered in a protective briefcase, as a playful reminder that friendships can be fragile when it comes to UNO ZERO.
Agency :
Dire Agency
